Google has taken an excellent initiative to aid the small and medium enterprises leverage the power of internet by introducing a single-page website building tool named “Website With Google My Business”. Using this tool, business owners can instantly build a mobile optimised website in minutes on either desktop or mobile.
More than sixty percent small business do not have website. Google is trying to connect them with the digital world by offering them a free and easy to use website building tool. Shalini Girish, director of marketing solutions, Google India, in a statement said “Small business owners tell us that building a website can be complex, expensive and time-consuming. In order to solve these problems for them, we introduced a new simple, free, and fast way to build a mobile-optimised website through “Website With Google My Business”.
Must-have criteria for using Website With Google My Business-
A Google business website is only available to businesses that have a Google business page
You will need to have a completely filled out GMB listing in order to make use of the tool
You need to have existing domain or buy your own with Google Domains
Process of creating website by using Website With Google My Business tool-
Log into your Google My Business Dashboard
Select Website in Main Menu
Header Image Extracted from Owner Photos
Text Edit – Headline, Description, Summary Header, Summary Body
Add Photos for Footer Images
Settings – Create Domain Name
When the website is published, you can easily update it by updating your GMB listing. Any sort of changes applied in the GMB listing will automatically update your website.
Limitations of Website With Google My Business tool-
Website With Google My Business tool does not offer any optimization features like setting Title or Description Meta tags, placing Alt Tags
Not ideal for SEO purpose
Lacking many of the features of the popular content management system
There isn’t a whole lot of customization you can do using this tool
In spite of not having a wide array of features, building website with Google’s website builder is a smart beginning of promoting your business on the digital platform without spending a single penny. Do keep in mind that it is better to have a website rather than not having it at all.