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Google Bans Interstitials for Improved Mobile User Experience

GOOGLE’S STAND ON THE DISCREET USE OF INTERSTITIALS HAS NOT BEEN WELCOMED BY THE MARKETERS. HOWEVER, GOOGLE’S ONLY INTENTION IS TO PROVIDE BETTER AND FASTER USER EXPERIENCE AND NOT TO HAMPER WEBSITE RANKS.
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Google’s Latest Update Resulting in Improved Search Engine Optimization

GOOGLE’S LATEST UPDATE HAS AFFECTED SEARCH ENGINE OPTIMIZATION INDUSTRY. THE UPDATE STRESSES ON BUILDING UP AN INVENTORY OF HIGH QUALITY BACKLINKS FOR EACH WEBSITE.
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