Over the last couple of days there were so many exciting incidents took place in the net world and almost all of them are related with Google. From the latest search algorithm update to the Canadian court’s orders against Google, we have furnished four interesting developments related to search giant Google.
1. A new search algorithm update by Google?
Every year Google changes its search algorithm more than five hundred times and most of these alterations are trivial. It is highly important for the marketers to have a knowledge of all the updates. It will give them a better understanding of generating organic website traffic and improvised search engine optimization. There is a buzz about new algorithm update rolled out on June 25. Although the update seems mere speculation but the experts have noticed there was a real Google algorithm update.
Mozcast- MozCast is showing turbulence in the Google algorithm over the previous day few days.
SERPMetrics- Charts are showing that SERPMetrics seems to have declined a bit.
Algoroo- This Google algorithm tracking tool is showing somewhat calm results
Accuranker- This tool is indicating major activities in the rankings
RankRanger- It is reporting major swings
SEMRush- This tool is also showing significant changes
The presumed algorithm update primarily targeted sites that were ranking in positions 6-10. Though it is not officially confirmed but the data provided by these tools are showing something have really impacted search rankings.
2. Redesigned version of Google News for desktop-
Google News for the desktop has been redesigned by Google to make the desktop version of the service more accessible and easier to navigate. Anand Paka who is the product manager for Google News said in a blog "Every day people come to Google News for a trusted view of the world. It’s there for everything from moments of political change to gripping sports events to daily local news. To make news more accessible and easier to navigate, we redesigned the desktop website with a renewed focus on facts, diverse perspectives, and more control for users".
New features of Google News for desktop-
Fresh user interface with clean and uncluttered look.
Story cards, which lets people see groupings of similar news stories based around a particular topic.
There is a new menu at the top to switch between headlines, latest news, personalized news, and regional news.
A new fact-checking bar on the right side of the desktop page from which you can see information from websites like PolitFace and Snopes.
Interests can be managed more easily on Google News now. All you need to do is click on the "your interests" link in the sidebar after selecting "for you" at the top.
Videos have become central to news storytelling. While playing a video, more related videos will be available in the player.
A gray background and white cards around each story bring the site more in line with what Google has been doing on Android and makes it look a lot like Google Now.
3. A new set of features for Google’s Test My Site tool-
Google announced that it is boosting Test My Site tool with new features in order to make it more effective for the site owners to identify the mobile-friendliness and page speed for desktop and mobile of their website all in one place. The search giant said that it has redesigned its popular Test My Site tool that will provide more accurate data on mobile page speed, how your business compares to competitors, and how to speed up your site.
Google says an average user leaves the site if it doesn’t load on mobile within three seconds, so if your site takes much longer than that, your website will get affected negatively. The entire idea behind updating this tool is to make business aware of the changes they could employ for removing the glitches of their websites and make them more enticing for their potential customers.
4. What Canadian court orders to Google?
In connection to a court case against Datalink, Canadian manufacturer Equustek requested Google to remove Datalink search results until the case against the company was resolved. Google complied the request and removed the results but only in Canada, not in other countries where it operates. Equustek went to the court to remove the search results from other countries too where Google operates. The Canadian Supreme Court then ordered Google to remove search results pertaining to the issue in all countries Google operated in. Google appealed the decision, arguing that the order went against its own freedom of expression. The court has now rejected the company's argument. The majority decision says that Canadian courts may in fact grant injunctions that compel compliance anywhere in the world.
In a landmark decision, Canadian court has ordered Google to honor the injunction globally and remove access to Datalink Technologies Gateways sites from all versions of its search-engine. Effectively, the Supreme Court of Canada told Google it cannot include a company in its search results because the company might be stealing. Google can no longer appeal the Supreme Court’s decision, which passed 7-2. The only way Google can apply to have the order changed is if the company ends up violating laws in other countries through following the order.
The lawyer for Equustek, Robbie Fleming, said "Google is not an uncontrollable monster, and that's what the lesson of this case is I think”. The decision was also welcomed by representatives of the Canadian music industry who saw it as a victory for protecting the rights of creators online.