No matter which product you sell or which type of service you offer, email marketing could prove highly effective to boost your sales and revenue. Since the invention of the internet, marketing through email has become potent advertising weapon for the businesses of all sizes.
What exactly email marketing is?
Email marketing is a form of direct marketing that uses electronic mail as a means of sending commercial message to a group of people. Any email communication is considered email marketing if it helps to spread brand awareness of a product or service, create customer loyalty and generate trust. Email marketing can be more than just sending text messages. Companies can use templates, videos, images in a rich media format to offer their product information to the public or other companies.
A well-defined email marketing campaign can have lots of benefits such as-
- Produce additional repeat business
- Reduce marketing costs
- Create lasting relationship
- Increase client loyalty
- Generate leads
- Increase sales
- Keep your client base informed about the products and services your company offers
- Help to keep your brand top of mind
Your emails must possess the following characteristics to be effective-
Be fun to read and Engaging: Make sure you are not following the stereotyped methods of sending long, complicated and often boring contents. Your target audience will not even read it if they find it boring. Try to set your contents in a fun-to-read way without harming the business tone. Your approach should be conversational and the selection of words should be simple.
Visually Interesting: According to the marketing experts, images and videos attract more attention than an ordinary plain text. Try to decorate the entire body of the mail with attractive and appropriate images, graphs (if needed), videos, animations. But keep in mind that you should not over do it.
Relevant and information oriented: The main component of the email marketing is its content. For instance, if you are promoting a certain service make sure to project it in a way how it can prove helpful for the users. Should not generate the feeling among the receivers that you are trying to sell something. If your mail sounds like sales-pitch it will definitely not work. So make it more relevant and information oriented.
Timely: The timing of sending the mail matters a lot. Email marketing benchmark study across all industries found that recipients are surprisingly active late at night.
It is noticed that mails sent on Mondays have the highest ROI and the emails sent on Friday have a higher click through rate. So the ideal time to shoot a marketing mail is 11pm to 10am on weekdays. Avoid sending mails on important holidays or during important events e.g. during presidential election results, NBA playoffs.
Undoubtedly, email marketing is a great way to promote business without spending high.