Over the years, Facebook has turned out to be a fantastic place for doing business. Along with a perfect platform to meet, greet and chat with friends, Facebook has redefined its image as an opportunity giver to the millions of business to make their potential customers and clients aware of their products and services. Whether you’re a big corporation or a small local biz, this social media site is a powerful marketing tool – it’s a fabulous space to keep customers informed, develop brand identity, and broaden your reach.
But simply having a Facebook page of your business will not offer you the results you are expecting. Businesses need to use this platform in a proper way to get the best out of it. The best possible way to make the most out of it is to engage the professional online marketing experts who are well-aware of what is latest in the world of social media.
We have compiled a list of marketing trends that may rule the world of Facebook in 2018 and the coming years, as a marketer you need to take a look at them.
The Classic ad Posting on Facebook-
Facebook has its own inbuilt specific advertising format that lies in the side column of the site. These ads are known as the classic ads in the specific marketing strategies. A social media marketer can impressively use Facebook advertisement by developing a specific technique or method that boosts the Facebook likes and drive more clicks.
Videos will be the next big thing in the online advertising and marketing industry. Videos account for .9% of the total content on Facebook, yet a staggering 500 million users watch an average of 100 million hours of video every day. The increasing popularity of videos has prompted Facebook to launch its live video feature with interesting ways to find, create, share, and react to them.
Virtual reality is still somewhat new to the marketing scene, and in 2018, we predict the market will get even more popular. According to the Consumer Technology Association's 2018 Tech Trends to Watch, virtual reality is expected to see an 18% increase in revenue, and a 25% increase in units sold.
Much like we mentioned last year, social media trends in 2018 point toward another period of growth with chatbots. If we look at the history of chatbots, we see a major spike throughout the previous year, and that growth is likely to continue.More and more brands are working on using chatbots for customer support and perfecting their chatbot marketing strategy.
Hosting Facebook Contests-
Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness. Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.
Bottomline- Users take Facebook as a fun social space where they talk to friends, check out videos and images and have a great time. Instead of becoming a hardcore salesperson who is trying to sell his product at any cost, you need to join conversations and become part of a community. Hard-sell tactics - such as using advertising slogans, posting repeatedly about a particular product or service, or providing lists of products and prices in isolation from any related conversation - will result in other users 'unfollowing' you. They may even post negative comments about your business.