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Responsive Website Design

Why Google Offers High Priority to Responsive Websites

As the adoption of major mobile devices such as androids, smartphone, tablets and I-phone rapidly increased, it is now essential that your business website is mobile friendly. By doing this, your clients and prospects can easily browse and find information, regardless of what type of device they are using. Anyone developing a new site nowadays should consider how their site is performing on mobile, handhelds, tablets, widescreen and other desktops, right from the start, not as an afterthought.

Responsive design is not just about mobiles vs desktops. It is about ensuring that sites look and perform brilliantly on all platforms and all screen sizes.

The actual meaning of responsive web design-
Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. Using responsive web design means that the website should automatically switch to accommodate for screen resolution, display size, as well as browser and operating system capabilities.

How Does Responsive Web Design Work?
Previously, websites were based on fixed widths and a layouts proportion. The first key idea behind responsive design is the usage of what’s known as a fluid grid. It is a cutting-edge solution for web design and development.

Responsive sites use fluid grids. All page elements are sized by proportion, rather than pixels. creating a ‘liquid layout’ that expands with the page hasn’t been quite as popular as creating fixed width layouts; page designs that are a fixed number of pixels across, and then centered on the page. Going back to the relationship to fluid design, this comes in handy when a proportion has become too small to be ideal for the device it is being viewed on.

Why Google prefers responsive web design-
The search engine behemoth Google offers high priority to the websites are responsive. Here we are providing you the reasons behind it.

Responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content.

Content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

Responsive web design compromises less flash animation as well as is suitable for all the browser. This allows loading the online pages easily as well as rapidly on the screen of various devices.

A responsive website still shrinks down nicely to a mobile screen like an app, and all of the content you see is also available to search engines.

Responsive web designs are SEO-friendly as it is suitable for all the devices from mobile to portable devices and Google ranks sites higher for mobile searches.

Google has a mobile-friendly test page where you can see how your website is performing. A responsive design can improve user experience and accommodate everyone, whether they are on a desktop or a smartphone or tablet. In providing the best possible experience, people will have a positive opinion of your website, meaning they will most probably return.

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