Video marketing is progressing at a rapid rate, and more and more businesses are adopting it as an effective medium to promote themselves. Some of the most viral advertisements are video based ads that offer high ROI to the businesses of all sizes. According to the prominent digital marketing agencies, if you’re not utilizing video ads as part of your marketing strategy, you’ll be left behind from your competitors. Video ads are the integral part of the conversion rate optimization campaign.
Simply relying on images and text for promoting your product will not offer you the desired result as your potential customers, clients and consumers give top preference to the moving things. Videos capture their attention rather easily than a picture or written text as movement catches a person's eye and compels the viewer to be more attentive. Videos allow a complete visual communication and help to build immediate association to the product or services you are selling. The amount of information it can display in a second outweighs the amount of information that is read through a text or image.
Video ads affect the psyche of the people-
With the ability to tell an extensive story and appeal to a wider range of senses, video marketing generates far more emotional cues than an image can. As videos blend audio with visuals, they significantly impact the mind of the viewer. It is noticed that consumers invest time and sense watching a video of the product that they want or need. Video-based promotion does not need to go viral to be successful, you simply have to make it informative, effective, entertaining and to the point. It has become one of the most profitable and versatile marketing tools that digital marketing experts are using heavily all over the world to boost the business of their clients.
Why you should opt for video marketing-
We have put forward some of the best reasons that will help you to understand why you should go for video marketing to ensure a remarkable result for your business:
- 92% of B2B prospects consume online videos as they induce people to stay longer on websites
- 4 billion videos are watched on YouTube every day and 50% of all internet users will watch a business-related video on YouTube at a frequency of at least once per week
- About one-third of shoppers will purchase a product after viewing a video ad
- Video ads are the cost-effective way to increase brand recognition, sales and online popularity
- Video ads are device-friendly that users can view, download and share with their smartphone and offer better reach
Running an ad on YouTube-
According to the Borrell Associates Annual Benchmarking Results, online video production will account for more than one-third of all online advertising spending within the next five years. Unlike conventional advertising channels such as radio, television, or print, running an ad on YouTube allows you to connect with potential customers in a memorable way. With YouTube advertising you can use precision targeting based on demographics, location, interests, viewing devices (laptop, cell phone, tablet, etc.) and even time of day to ensure that your message gets in front of the right people.
Overall, the use of video advertisement through YouTube, Facebook, Twitter and Pinterest can do wonders for your digital marketing campaign. Creating a successful video ad can do wonders for your business in terms of exposure and improved bottom line.