GOOGLE’S OVERALL STAR RATINGS HAVE CHANGED THE REVIEW SYSTEM FOR BUSINESSES. THE CONCEPT OF ONLINE REPUTATION MANAGEMENT HAS CHANGED AND BUSINESS HOUSES HAVE TO BE ON THEIR TOE ENCOURAGING REVIEWS FROM CUSTOMERS.
GOOGLE HAS PUBLISHED A REPORT ON THE REMOVAL OF COPYRIGHTED LINKS AS PER THE REQUESTS FROM ANTI-PIRACY FIRMS. BASED ON THAT REPORT THE DIGITAL MARKETING INDUSTRY IS FACING SOME POSITIVE AND SOME NEGATIVE IMPACTS.
