Why Storytelling is a Sure Fire Way to Boost your Brand’s Image
Neuroscience proves that storytelling is the finest way to capture customer’s attention. In order to have a winning marketing strategy today, content marketers are steadily adopting the trend of storytelling in their promotional strategy. In addition to giving your customers reasons why they should buy a product or service, brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes.
What is Brand Storytelling?
Brand storytelling is defined as the art of shaping a company’s identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections. Good storytelling isn’t even directly about you, your brands and your solutions/products. It’s about emotions, experiences, needs and the written and unwritten images associated with these emotions in relationship to what your brand evokes. According to the digital marketing experts, consumers are more interested in products with a background story. Compelling stories engage consumers, elicit emotion and foster customer loyalty.
How to effectively tell your brand's story-
A brand story is not just a catchy tagline that’s pasted on a billboard to attract attention for a week or two. Your story is the foundation of your brand and a strategy for future growth. So it becomes really important to strategically figure out how to tell the story of your brand.
- Define your purpose
- Get a fresh perspective
- Identify the right audience and the best medium
- Be authentic & innovative
- Story to be loveable it also has to be shared
Storytelling Approach of Iconic Brands-
With traditional advertising struggling in today's digital landscape, companies need to consider fresh, inventive ways to connect with consumers and deliver their message as part of their digital strategy. From Coca-Cola to Starbucks, from Airbnb to Harley-Davidson, iconic brands from all over the world are heavily using storytelling trend in order to woo their customers and better branding of their product. Today, every company is trying to share their unique story with the world.
Only by authentically reflecting the lives of its customers can a brand hope to connect with and ultimately influence them. Storytelling and marketing go hand-in-hand. Good stories give big voices to the businesses of all sizes.